Hewitt Associates, a global human resources services company with offices in 35 countries, is proud to be an Official Partner of the England and Wales Cricket Board for 2007.

As a global company, the worldwide popularity of cricket – which reaches from boardroom to playground and from park to beach in more than 100 cricket-playing countries – makes the game a perfect fit for Hewitt.

Hewitt’s business is people, and just as in sport, where every team seeks to get the best from each player, in business, organisations need to maximise their investment in human resources.

And maximising human resources is what Hewitt is all about. Cricket, while a team sport, thrives on the importance of specialist skills and individual strengths as key elements of success – just as we do at Hewitt.

Through this partnership at the highest levels of one of the oldest sports – the second most popular spectator sport globally – Hewitt can reach out to employees, clients, associates and a wide range of our stakeholders and audiences.

As one of eight commercial partners of the ECB, the Hewitt name will be a fixture at some of the world’s most famous grounds, including the home of cricket, Lord’s Cricket Ground in London.

But this is more than just a profile-raising opportunity. The 2007 season is an exciting one for cricket, with Test matches, One-Day Internationals and Twenty20 matches against the West Indies and India, followed by an England tour to Sri Lanka.

In addition, there is also a busy domestic season, including the counties battling it out in the increasingly-popular Twenty20 competition, which culminates in its Finals Day at Edgbaston - now established as one of the season’s highpoints.

So for Hewitt’s employees, their family and friends, as well as business associates, there is the chance to fly the Hewitt flag and to experience cricket’s unique combination of centuries-old tradition and 21st century sporting drama.
Yvan Legris, UK Head of Consulting for Hewitt Associates, said: “Hewitt is delighted to become an Official Partner of the ECB and England Cricket.

“We are very pleased to be part of this summer’s schedule and also that we will be able to share the excitement with our clients and associates. We are also proud to be supporting the ECB in its efforts to sustain and promote cricket in this country – from the clubs that play on recreation grounds and village greens up to the national team.”

In welcoming Hewitt Associates, ECB commercial director John Perera said: ”We’re pleased to welcome Hewitt Associates as an official partner. Their global breadth reflects the vision of the ECB and we’re pleased to welcome on board a company of its calibre.”